THE TARGET BANNERS were designed as Dynamic Creative Optimization (DCO) units. This allows the advertisers to show different product based on certain conditions.

In this case, the ads were made with a Weather-Based Targeting configuration. This means that products shown during rainy days will differ from products shown during sunny days. The carousel will also show relevant items based on the weather and the relationship among them.

Contextual Previews shows banner ads that cater to the context of the web (e.g. lunch boxes for school related content or sunscreen for vacation related content).